Arranging an Efficient Answering Service
International marketing is today one of the most popular marketing strategies. It refers to a set of marketing principles that are applied to more than one country. Almost every large business sooner or later decides to go international. More and more American companies decide to expand to Europe and Canada. And the first problem they encounter upon embarking on this venture is a lack of efficient communication with their new potential customers. Establishment of proper communication with clients and potential customers is one of the key success factors. Therefore, the first thing every large business going international must do is arranging an efficient answering service. This is vital as the way in which outbound/inbound calls are being handled greatly influences the amount of products/services sold. Therefore, call center operators must be professional and experienced in telephone selling and working with clients.
Many different industries, such as high-tech, travel reservations, hardware and software companies, etc., have started opening their call centers outside the USA. However, they usually face many problems. First of all, telephone selling is not very popular in Europe. In most European countries, there are many limitations and regulations in relation to telephone selling. There is also lack of clients’ lists and databases. Besides, telecom prices, especially for long distance outbound/inbound calls, are very high in Europe. Another important aspect is that there are many small countries that have their own language and culture on the continent. Accommodating of all the languages and cultures proves challenging and costing. And it is not the whole list of difficulties that an American company faces when opening their answering service in Europe. Thus, if to take everything mentioned above into consideration, it becomes clear that a deep analysis and evaluation needs to be made before deciding to open a call center in Europe. It may prove to be quite a risky and expensive step, although it seems to be a cost effective marketing strategy on the first glance. All in all, when a large business company decides to go international, the first thing it should take care of is arrangement of effective answering service. If a company wants to gain a good reputation and achieve success on a new market, it should ensure that all its outbound/inbound calls are handled in a proper way. The company should arrange an effective call center with highly qualified call center operators that are experienced in telephone selling and customer communication.