Most businesses have already tried and tested the wonders that customised products can do. Gift customised products like personalized mugs to employees with a nice quote and a picture of them, and these will make for treasured gifts, something everyone will love to drink coffee in. An attractive customised t-shirt with the company’s branding and quirky one-liners helps build a family-like bond between employees and the organisation – perfect for team-meetings, events and campaigns. While customised products like clocks, desk organizers or key rings are great gifts to give to clients and business partners. And are sure to be your company’s souvenir, reminding them always how profitable it was to do business with your organization. Like these, there are numerous other ways in which you can put to use customised products to your company’s benefit, and one of the most important one is perhaps building your organisation into a brand that people will remember. Now this is where comes the need to customize the right products in the right manner to be able to project your organisation as an embodiment of business values and professionalism. And the first customised product that needs your personal touch here is your business card. Customised business cards are great ways to make that first good impression, as along with giving all important contact information they can also speak volumes about the time, care and effort that have gone into its customization, and thus directly point to the level of creative and progressive thinking that your company invests in. To any business, organization or individual that is involved in direct discussions and contact with customers, prospects and investors, a business card is one of the most important identity tools. They give people an idea of what the person or company is capable of providing, in the event that the service being offered is needed in the future. Now when you begin to design your business card, you should keep this in mind. While a business card with a unique personality is what you should aim for, at the same time you shouldn’t go explicitly overboard by choosing very bright colours or crowding it with a lot of text. An impactful customised business card is one that is pleasing to the eyes, with just the right amount of colours or patterns and it should contain all the relevant details about you or your company. Balance is the key to creating a customised business card which is striking enough to catch people’s attention and at the same time not lose its professional purpose. Thus, just as a picture can speak a thousand words, a customised business card can also say a lot about your business. So if you’re getting them designed, do put a lot of thought into it, because in the world of business, sometimes ‘simplicity’ is the key to unlocking huge prospects!